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The WordPress Essentials Lifetime Bundle

Courses
4
Enrolled
604

What's Included

Product Details

Access
Lifetime
Content
8 hours

WordPress Course

Pull Your Business, Organization, or Project Onto the Web

By Excel with Business | in Online Courses

WordPress powers nearly half the world's websites, making it the single most important web platform. In this hands-on course, you'll follow along with the instructor as you build an actual website. By course's end, you'll have a firm understanding of WordPress, and a fully-functional site.

  • Access 10 units of study & 8 hours of course content 24/7
  • Install & setup a WordPress site from scratch
  • Learn how to host a website, pick a domain & about hosting services
  • Discuss organizing, designing, & structuring your website
  • Discover essential WordPress plugins
  • Understand the basics of managing SEO, social media, user comments, web analytics, forms & e-commerce
Our author, Wendy Willard, has an outstanding reputation for explaining essential web design concepts, clearly, having co-authored our best-selling Web Design course. She has jointly written this course with a practical focus explicitly in mind. The course is also constantly updated with responses to customer requests and updates in web technology – all this is included with your course:

  • Over 15 years of experience working with businesses providing a variety of web & instructional consulting email marketing and design services.
  • Authored best-selling books Web Design DeMYSTiFieD and HTML for Beginners for Osborne / McGraw-Hill publishing.
  • Many other web- and design-specific materials published over the course of 12 years as an author.


For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: Installation and Setup
    • Unit 1.1 - Introduction
    • Unit 1.2 - Getting Started
    • Unit 1.3 - Tool Overview
  • Section 2: Managing Content
    • Unit 2.1 - Just the Basics
    • Unit 2.2 - Design
    • Unit 2.3 - Content Structure
    • Unit 2.4 - Functionality
  • Section 3: Extending Functionality
    • Unit 3.1 - Maintenance
    • Unit 3.2 - Essential Plugins Part One
    • Unit 3.3 - Essential Plugins Part Two

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Access
Lifetime
Content
5 hours

Effective Copywriting

Create Head-Turning, Compelling Copy That Works

By Excel with Business | in Online Courses

Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you're small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you're looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you'll soon be getting any brand the attention it deserves.

  • Access 10 units of study & 5 hours of content 24/7
  • Learn how to think like a copywriter by focusing on your audience
  • Understand how to get the right headline & perform the Ogilvy acid test
  • Write copy that converts to sales
  • Refine & hone your copy
  • Learn the most powerful words in the English language
After starting a marketing agency from scratch and growing it for over 6 years, Doru Catana realized that the only way to reach more businesses and scale his efforts is through online courses, thus the pursuit of delivering the best content possible that helps professionals execute their goals started.dealing with all aspects of Excel from basic competence to advanced data analysis. He is able to bring these years of practical experience to our Advanced Excel course, ensuring that the course explains advanced concepts clearly and concisely, and with real, practical applications and even the occasional joke.

For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: The Mindset
    • Unit 1.1 - Essentials
    • Unit 1.2 - Your Product
    • Unit 1.3 - Why Do People Buy?
  • Section 2: The Headline
    • Unit 2.1 - Main Mission
    • Unit 2.2 - Writing your First Headline
    • Unit 2.3 - Refine it to Perfection
  • Section 3: The Copy Body and the Sale
    • Unit 3.1 - The Copy Body
    • Unit 3.2 - Making the Sale
  • Section 4: The Finishing Touches
    • Unit 4.1 - The Importance of Wording
    • Unit 4.2 - Further Improving your Copy

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Access
Lifetime
Content
4.0 hours

Basic Programming for Marketers

Supercharge Your Digital Marketing Skills & Become a Technical Marketer

By Excel with Business | in Online Courses

The marketing world is becoming more and more digital, making it important for marketers to keep up with digital and programming trends. This course will put you on even footing the next time you talk with a developer, understanding how web tech works and how digital marketing processes can reasonably be achieved. If you work or are aspiring to work in marketing, this course will put you one step ahead.

  • Access 6 units of study & 4 hours of course content 24/7
  • Learn how web tech works so you can discuss it more intelligently w/ developers
  • Understand how apps, software, & programs are built
  • Access common programming languages like Python & learn how to script w/ it
  • Add new libraries & functionality to your system
  • Share & download code using Git & Github
Justin Mares formerly ran growth at developer tools company Exceptional (acquired by Rackspace in March of 2013). Nathaniel Eliason works on the marketing team at Zapier where he supports their content marketing division, writing blog posts and ebooks related to startups, internet marketing, and productivity.

For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Course Outline

  • Section 1: Start Here
    • Unit 1.1 - Welcome to Basic Programming for Marketers
  • Section 2: How Web Tech Works
    • Unit 2.1 - How Web Tech Works
  • Section 3: Using the Terminal
    • Unit 3.1 - Using the Terminal
  • Section 4: Adding Libraries
    • Unit 4.1 - Adding Libraries
  • Section 5: Git and Github
    • Unit 5.1 - Git and Github
  • Section 6: Basic Programming for Marketers
    • Unit 6.1 - Bonus Content

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Access
Lifetime
Content
6 hours

Introduction To Web Development

Add to Your Digital Skill Set By Building Your Own Website

By Excel with Business | in Online Courses

Not quite sure how websites actually work? You're not alone. This course, however, will show you the basic building blocks of websites and how they work. You'll come to grips with the two most fundamental web development languages, HTML and CSS, and learn basic design and build principals. You'll even learn how to host and run your own site. If you're curious to know more about web development, here's where to start.

  • Access approximately 6 hours of course content 24/7
  • Learn the different elements of a website & how to access them
  • Understand the proper semantic structure of HTML
  • Discover HTML tags, lists, & how to embed media
  • Explore the various properties of CSS to better display your HTML
  • Master the box model of CSS
Chris Misterek is a web designer and developer from Phoenix, Arizona in the US. He’s passionate about beautiful web design and concise front end development. In his free time, he loves riding bikes with his 3 girls and making music. An entrepreneur at heart, he’s built his web design company from a few clients to a steady stream of projects in just a short amount of time. For more details on this course and instructor, click here.

Details & Requirements

  • Length of time users can access this course: lifetime
  • Access options: web streaming
  • Certification of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required


Terms

  • Instant digital redemption
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