The Premium Digital Copywriting Training Bundle

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5 Courses & 13 Hours
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What's Included

Copywriting: How to Be a Crazy Good Copywriter
  • Certification included
  • Experience level required: Beginner
  • Access 36 lectures & 3 hours of content 24/7
  • Length of time users can access this course: Lifetime

Course Curriculum

36 Lessons (3h)

  • Your First Program
  • An Introduction To The Copywriter's Brain
    Your Burning Questions About The Copywriter's Brain, Answered5:54
    What Makes The Copywriter's Brain So Unique?4:52
    What's Included In The Copywriter's Brain, And How To Use It1:37
    The Copywriter's Brain Training Guide
  • Using The Copywriter's Brain
    The Spark: A Visual Map Of The Art Of Copywriting4:23
    The Spark: Why It Matters1:38
    The Library: 100's Of The Best Copywriting Strategies Know To Man4:13
    The Library: Why It Matters4:14
    The Library Overview: An Exploration Into The Best Copywriting Ideas0:32
    The Library: Doing Research, Knowing Your Prospect6:57
    The Library: Involving Your Client, Knowing Your Purpose6:40
    The Library: Developing Your USP, Preparing6:33
    The Library: Emotion, 1 BIG Idea, AIDI, WIIFM, Honesty, Choosing Your Words8:10
    The Library: Stories, Connecting W/Reader, Timeliness, Being Secific, Benefits6:08
    The Library: Sentences, Free Line, Mistakes, Repetition, Metaphors, Resistance7:43
    The Library: Objections, Showing, Questions, Length, Active Voice, Simplicity8:09
    The Library: Headlines, Opening/Lead, Subheadlines, Bullets, Johnson Boxes8:54
    The Library: General Style, Graphics/Images, Proof, Bonuses, Guarantee11:56
    The Library: Call To Action, Signature, P.S., Contact/Support, Disclaimers8:47
    The Library: Media (Audio/Video)12:26
    The Library: SEO3:43
    The Library: Personal Review, Client Review, Testing9:44
    The Library: Google, YouTube2:33
    The Library: Marketing8:14
    The Library: Improving Your Skills6:23
    The Library: Getting Clients10:20
    The Teacher: A Unique Way Of Mastering The Art Of Copywriting4:45
    The Teacher: Why It Matters7:52
  • Reviews And Taking Action: The Process Of Becoming A World-Class Copywriter
    Doing An Initial Review Of The Entire Copywriter's Brain3:58
    Review Strategy #1: Do A Quick Review Of The Spark2:16
    Review Strategy #2: Go Around The Spark1:26
    Review Strategy #3: Go Deep Within The Spark1:40
    Review Strategy #4: Read And Express A Library Section Out Loud2:58
    Review Strategy #5: Be A Teacher2:31
    Ideas For When To Do A Review1:36
  • And Finally...
    Thank You!1:45

Copywriting: How to Be a Crazy Good Copywriter

Derek Franklin

Derek Franklin

4.5/5 Instructor Rating: ★ ★ ★ ★

Derek Franklin is not only obsessed with teaching great ideas, but also explaining how to put those great ideas into action. He has a passion for making personal development visual, simple, and fun - something that will be clear to students they progress through his course. He has written 5 best-selling print books for Adobe Press that have sold over 250,000 copies in more than a dozen languages worldwide and worked as a Creative Director, amongst other things.


"Copywriting: How To Be A Crazy Good Copywriter" isn't so much a course as it is a learning system. Instead of simply teaching you a laundry list of ideas and strategies related to copywriting, this course uses visuals, simplicity, and a concept the instructor calls "expression" to help you develop the mind of a copywriter. You'll learn the elements of the art of copywriting, see how they work, understand how they all fit together, and drill them deep into your brain using some simple but powerful techniques.

4.3/5 average rating: ★ ★ ★ ★

  • Access 36 lectures & 3 hours of content 24/7
  • Dig into 54 unique elements of copywriting
  • Explore a simple system for mastering the art of copywriting
  • Expand your knowledge w/ a professionally designed 100-page guide
  • Access a professionally designed course review tool


Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner


  • Any device with basic specifications


  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
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